1/2 the Impressions, Higher ROAS on Mobile vs. Desktop
Catalina’s BuyerVision can get you there – download the Mobile Advertising Benchmark Report here.
There’s a natural maturing of the marketplace that’s occurring, with mobile advertising moving well beyond the early adopters and more mainstream brands not only investing in mobile, but also asking pragmatic questions:
- What types of sales lift should we expect?
- How should a campaign be flighted?
- What proof do you have that it’s generating an ROI?
It’s for these reasons that Catalina and 4IFNO partnered to provide mobile’s first sales lift measurement norms and benchmarks.
Brand marketers need the assurance that comes with knowing what to expect from their campaigns. This report presents the industry’s first benchmarks to provide guidance for brand marketers.
Do your mobile metrics measure up?