Consumer loyalty is constantly churning, especially today when consumers have so many choices and deep discounts are eroding brands. How can marketers keep valuable consumers while still growing equity, revenues, and share?
MEETING THE CHALLENGE
Catalina helps brands stay close to the consumers who matter most to their brand, building stronger loyalty and retention household by household.
Only Catalina can…
- Identify the consumers driving volume and positive ROI for your brand
- Talk to each household with a message that's relevant to their needs
- Predict households that are ready to switch and give them a reason to stay
- Create dialogues that keep consumers engaged over time, including advertising, brand rewards, and drive to digital and social
The 2011 Mid-Year Performance Review
The top 100 brands within the Catalina network of food, drug, and mass merchant retailers grew total revenues ever so slightly during a 12 month-period ending in early July 2011. But revenues could have grown far more rapidly had top brands held on to their most important consumers. What are your brands doing to hold on to more of their most valuable consumers? Download Report »
Losing Loyalty: The Consumer Defection Dilemma
Every year leading brands lose almost half of their highly loyal consumers to defection and reduced loyalty, digging a deep financial hole out of which they must climb. What is your brand's plan to hold on to its most valuable consumers? Download Report »
Growing Brand by Keeping Loyals
Catalina helped this shelf-stable brand RETAIN more of its valued consumers when a competitor launched a new organic brand in the category. We found and talked to likely switchers before they left the brand and won back others who already tried the competition. Forty-one percent of shoppers reached by the campaign tried the competitor less often than the control group. Download case study »