Efficiently meeting near-term volume objectives while continuing to build long-term brand equity is a perennial challenge.
It's even harder today when consumers are more focused on value and price.
MEETING THE CHALLENGE
Catalina delivers highly efficient marketing programs that quickly drive volume for brands and increase trips and basket size for retailers while protecting profitability and building brand equity.
Only Catalina can…
- Outperform all other media and marketing vehicles in efficiency
- Find and talk to just the consumers who are ready to buy more of your brand
- Deliver a relevant message and offer to the right shopper to quickly increase purchasing at the right price
- Launch effective volume-building campaigns within days that garner immediate retailer support
- Tailor programs to address specific strategic objectives, from finding new category buyers to increasing volume among existing customers
- Talk to consumers at just the right time in the purchase cycle to motivate response
Exploring the Frequency Factor
Super-sizing volume per purchase may be a tried and true marketing strategy for CPG brands, but there's another, much more powerful determinant of brand volume and success. It's called the frequency factor. For the average brand, frequency contributes 2.4 times more than purchase size in separating high-volume brand buyers from average buyers. Do you have the right strategies and programs to boost frequency among your most important consumers? Download Report »
Digestive Health Report
Consumers in nearly three-quarters of American households experience digestive health issues at least a few times a month. These health concerns drive brand choices and changes across lifestyle, diet, medications, and supplements. How can you educate consumers about healthier choices and how your brands can make a meaningful difference? Download Report »
Driving Efficient Volume
Catalina helped this leading ingredient brand MAXIMIZE sales during the holiday season by reaching health-conscious and high-volume brand buyers with just the right offers and incentives to drive purchasing. The campaign increased unit volume by 6.1 percent over the previous year. Download case study »