Today's consumer is selective. The average shopper buys less than 2 percent of UPCs in the grocery store each year. Finding new buyers is expensive, particularly for new products. Why waste precious resources trying to reach households that aren't relevant to your brand?
MEETING THE CHALLENGE
Catalina allows you to efficiently find the consumers who will really care about your brand and acquire households that drive profitable growth and long-term success.
Only Catalina can…
- Find just the consumers whose buying preferences match your brand
- Focus specifically on acquiring households that will deliver the highest ROI
- Launch promotions immediately upon product availability in each store
- Run campaigns regionally or in specific stores for maximum efficiency
- Deliver positive incremental results in conjunction with other marketing vehicles
Discovering the Pivotal Point Consumer™
Just one in every 40 shoppers makes up 80 percent of volume for the average CPG brand. Do you know where your Pivotal Point Consumer is? This Catalina study unmasks the myth of the mass market in today's CPG industry, while underscoring the importance—and scarcity—of the Pivotal Point Consumer, who is critical to the success of every product brand. Download Report »
Understanding Beauty Care Shoppers
The beauty care shopping experience is complex. Women are shopping in multiple channels, purchasing across price tiers, and balancing their desire for the newest innovations with the need for value. The highly planned nature of most beauty care purchases suggests the battle for brand loyalty does not start at the wall, but begins before women even enter the store. How does your brand get onto the beauty care consumer's shopping list? Download Report »
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