What if you understood the precise relationship of your brand with more than 75 percent of American shoppers? You could more efficiently drive trial, grow consumption, and hold on to your best customers.

CATALINA'S TOTAL SOLUTION
Only Catalina knows the evolving purchase history and individual needs of more than three-quarters of American shoppers. We use that insight and access to create customized, measurable campaigns that motivate high-value consumers to try new products, increase consumption, and stay loyal to brands.
Discovering the Pivotal Point Consumer™
Just one in every 40 shoppers makes up 80 percent of volume for the average CPG brand. Do you know where your Pivotal Point Consumer is? This Catalina study unmasks the myth of the mass market in today's CPG industry, while underscoring the importance—and scarcity—of the Pivotal Point Consumer, who is critical to the success of every product brand. Download Report »








