Catalina Targeted Advertising

Catalina Targeted Advertising uses purchase-behavior data to find your desired consumers, delivering customized, relevant advertisements to your target in an uncluttered environment. With unparalleled targeting, the medium is proven to increase awareness, recall and volume lift.

Recent tests have shown that Catalina Targeted Advertising can increase awareness by 16% points, recall by 24% points and volume lift by up to 35%*.

*Test results of six advertising pilots. Statistically significant difference between test and control at 90% confidence level. Results represent the weighted average performance across all tested executions within each brand pilot.

Request more information about Catalina Targeted Advertising.