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Todd Morris Appointed President of Catalina U.S.

Industry Veteran Leads Effort to Drive Business for CPG Retailers & Brands by Delivering Personalization at Scale

Catalina, the personalized digital media company, today announced the appointment of Todd Morris to president of its U.S. business. In this role, Morris is responsible for all aspects of Catalina’s U.S. business, including strategy, innovation, client relationships and business growth.
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Study Finds That Saving Time and Money Are the Key to Mobile Shopper Adoption

Forget Social and Geo, 62 Percent of Respondents Just Want Digital Coupons

According to a new study published today by Catalina, the personalized digital media company, what shoppers really want in a mobile commerce experience is very simple: to save time and money without any extra hassle.  “Getting Smart About Today’s Mobile
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Berkshire Partners Acquires Catalina

Catalina Remains Focused on Driving Business for CPG Retailers and Brands

Boston-based investment firm Berkshire Partners LLC has acquired majority control of Catalina, the personalized digital media company, from Hellman & Friedman LLC. Hellman & Friedman remains a significant investor in Catalina. “We are attracted to Catalina’s unique ability to translate
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Berkshire Partners Enters Agreement To Acquire Catalina

Catalina Remains Focused on Driving Business for CPG Retailers and Brands

Catalina, a leading provider of personalized digital media solutions for the CPG industry, announced today that Boston-based investment firm Berkshire Partners LLC has entered into a definitive agreement to acquire majority control of the company from Hellman & Friedman LLC. Hellman &
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Catalina-powered Scan It! Mobile Wins Top Innovation Award

Ahold's Mobile App Recognized for the Second Time by Progressive Grocer as an Outstanding Innovation in Technology

Catalina, the personalized digital media company, today announced that Progressive Grocer has named SCAN IT! Mobile, powered by Catalina’s mobile commerce platform, a recipient of the 2014 PG Tech Innovation Award in the Online/Mobile Category. The award was presented directly to Ahold USA, parent company of Stop & Shop® and Giant® grocery stores, on Monday, January 13th during the NRF Show in New York.

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Catalina Names Steven Rubinow Chief Technology Officer

Catalina, the personalized digital media company, announced today the appointment of Steven Rubinow to lead its global technology function. In his role as executive vice president and chief technology officer, Rubinow is responsible for continuously strengthening Catalina’s global enterprise architecture through technology development, implementation and operation.

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New Study: Shoppers Purchase Less Than One Percent Of Available Products At Their Grocers

Catalina Study Shows Increased Need for Personalization in CPG Marketing to Drive Shopper Engagement

According to a new study published today by Catalina, the personalized digital media company, shoppers are highly selective when it comes to making CPG purchases, buying on average less than one percent of products available on grocery store shelves during a one-year period. Further, the study “Engaging the Selective Shopper,” which took place over 52-weeks and examined the purchasing choices of more than 32 million American shoppers across 9,968 U.S. grocery stores, revealed that every shopper has a different purchasing profile and no two shoppers ever purchased the same items. 

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Catalina Deepens Focus On Personalized Digital Media, Divests Health Division

Strategic Decision Emphasizes Commitment to CPG Retailers and Brands

Catalina, the personalized digital media company, today announced the sale of its Health Division to inVentiv Health, a global provider of clinical, commercial and consulting services to the life sciences industry. This sale, which closed on October 25, is aligned with a series of strategic transactions and decisions the company has made in the last two years to significantly enhance the reach and capabilities of its mobile, online and in-store digital media networks. 

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Catalina Modularizes Its Personalized Mobile Platform For CPG Retailers

Mobile Commerce Solution Drives 6-8 Percent Lift While Accelerating Time to Market

At Money2020, Catalina, the personalized digital media company, unveiled its modularized approach to mobile commerce, enabling CPG retailers to incorporate scan and bag, asset protection, personalized media and geo-fenced engagement into their existing mobile applications. Catalina’s new approach, based on its industry-leading in-store mobile commerce platform, allows retailers to seamlessly integrate any or all of the modules into their current mobile applications to create a better shopping experience.   

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Catalina Appoints New General Counsel

Catalina announced today the appointment of Ira Parker as executive vice president and general counsel. Parker is responsible for managing Catalina’s legal team and serving as a strategic adviser on domestic and international matters.

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