Today's consumers are more difficult to reach and fragmented in their needs and preferences. What if your media could sort through the vast majority of US households to engage just the ones who matter to your brand?
Precision Brand Building
IN-STORE
SOLUTIONS
MEETING THE CHALLENGE
Catalina's in-store media combines mass household reach, deep consumer insight, and engaging, relevant advertising and promotions to ensure that brands efficiently grow equity, volume, and share.
Only Catalina's media…
- Reaches more than 75 percent of US consumers as they shop each week
- Spans more than 28,000 major food, drug, mass, and now convenience stores nationwide
- Delivers advertising at just the right time in the consumer's purchase cycle
- Integrates with POS to exactly measure results with targeted consumers
- Achieves 80 percent readership
- Targets so efficiently that most campaigns only need to contact a small percentage of shoppers