Overview - Insights - Catalina Marketing

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Consumer insights are the key to great marketing and innovation. Manufacturers and retailers need them to develop successful strategies, reach the right consumers, and measure results.

MEETING THE CHALLENGE

Catalina's insights lead to strong results because the consumer is at the heart of everything we do. We see the consumer shopping dynamics of every brand, know how to reach the right consumers based on their actual purchasing behaviors, and measure brand-building impact down to the household level.

TOP BRANDS COULD HAVE GROWN THEIR REVENUES MORE THAN FIVE TIMES IF THEY
HAD DONE JUST ONE THING…

…PLUGGED THE LEAKY LOYALTY BUCKET

For the average top 100 brand in Catalina's network, 45 percent of highly loyal consumers either reduced loyalty or completely left the brand the next year.

Data is from the Catalina network, representing approximately 70 percent of U.S. ACV, and should not be used to evaluate U.S. results

…AND LOST LOYALTY COST THEM PLENTY

The average top 100 brand would have grown by another 8.5 percent had it held onto its highly loyal consumers. That's five times greater than the average brand's actual growth rate during a recent 12-month period. Data is from the Catalina network, representing approximately 70 percent of U.S. ACV, and should not be used to evaluate U.S. results

1 2 3 FULL REPORT

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Exploring the Frequency Factor

Super-sizing volume per purchase may be a tried and true marketing strategy for CPG brands, but there's another, much more powerful determinant of brand volume and success. It's called the frequency factor. For the average brand, frequency contributes 2.4 times more than purchase size in separating high-volume brand buyers from average buyers. Do you have the right strategies and programs to boost frequency among your most important consumers? Download Report »

Our data and insights are unique because we…

Understand household-level preferences for the past three years for more than 75 percent of US shoppers
Spot actionable consumer trends specific to your brand in real time
Link precise insights with the capacity to activate specific consumers with customized messages and incentives
Measure campaign results against specific objectives and targets
Bring sophisticated analytical expertise and actionable data to improve your marketing plans and solve challenges

Catalina leverages its ability to analyze individual consumer brand behavior for more than 90 million US shoppers in developing industry reports and studies such as the ones offered in this section.