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CATALINA WORKS WITH LEADING RETAILERS AND
OVER 80 PERCENT OF TOP BRANDS
CATALINA REACHES OVER 75% OF US SHOPPERS
CATALINA FINDS YOUR MOST VALUABLE
CONSUMER

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Top CPG brands observed in the Catalina network have grown slightly, but brand defections and reduced share among previously highly loyal consumers represented an average 8.5 percent revenue loss. More »
Top CPG brands observed in the Catalina network have grown slightly, but brand defections and reduced share among previously highly loyal consumers represented an average 8.5 percent revenue loss. More »
Top CPG brands observed in the Catalina network have grown slightly, but brand defections and reduced share among previously highly loyal consumers represented an average 8.5 percent revenue loss. More »
NEW CONSUMER TRUTHS
TRIPS ARE
2.4
TIMES
more effective

THAN PURCHASE SIZE
in driving
brand volume
NEXT TRUTH »
NEW CONSUMER TRUTHS
THE AVERAGE CONSUMER
BUYS
LESS THAN
2%

OF
ALL UPC
S
IN A GROCERY STORE
NEXT TRUTH »
NEW CONSUMER TRUTHS
JUST
1
out of every
40
SHOPPERS

accounts for
80%
of
VOLUME
FOR THE AVERAGE CPG BRAND
NEXT TRUTH »

FEATURED CONTENT

How Do You Find Your Best Consumer?

Meet Jill. She's Your Most Valuable Consumer. Like everyone else, she's hard to reach in today's cluttered and fragmented media landscape. But there is one media that cuts through the clutter. Watch this short video to learn how Catalina can help you efficiently and personally engage Jill in your brand conversation, both in-store and online.  

Download the Growing Brand by Keeping Loyals Case Study

Growing Brand by Keeping Loyals

Catalina helped this shelf-stable brand RETAIN more of its valued consumers when a competitor launched a new organic brand in the category. We found and talked to likely switchers before they left the brand and won back others who already tried the competition. Forty-one percent of shoppers reached by the campaign tried the competitor less often than the control group.  Download »

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