ANN'S STORY
Ann is 56 years old and happily married with two college-age kids. She also has a full-time job that she loves.
She regularly sees her doctors to treat and manage several chronic conditions, including Type II diabetes. She manages her asthma and has recently been diagnosed with a new chronic disease.
Ann tries her best to stay healthy by staying active and trying to eat a balanced diet, but she also has a lot going on in her life. She admits that sometimes she forgets to take her medications as prescribed.
Ann's journey continues at her last doctor's visit, where she was diagnosed with stage 1 Parkinson's disease.
At the doctor's office, Ann receives information that explains her treatment protocol and emphasizes the importance of filling her prescription. Ann also receives a special $25 savings incentive to motivate her to act quickly.
At the pharmacy, Ann looks to fill the prescription for her new Parkinson's protocol. Her pharmacist reviews potential interactions with her diabetes medication.
At the pharmacy, Catalina delivers customized messages directly to Ann based on her history.
She receives:
- Parkinson's education
- Diabetes awareness messages
- Offer to join retailer loyalty program
Ten days later, Ann feels a cold coming on. She goes to the store to pick up over-the-counter medication and treatments.
Catalina's holistic view of Ann's health journey allows us to provide her with useful and relevant coupons, even at the front of the store, including savings for sugar-free products to help her stay on track with her diabetes management.
Weeks later, Ann returns to refill her asthma medication. She receives some friendly reminders and encouragement.
Knowing that she is new to her Parkinson's protocol and that she occasionally needs small reminders about her diabetes protocol, Catalina's messages help Ann stay on track.
She receives:
- Diabetes lifestyle tips
- Helpful information about Parkinson's management
- Compliance tips and recommendations
Ann takes control of her chronic conditions and how she wants to receive her information.
Catalina allows Ann to select how to receive updates and messages, letting her determine the most valued and relevant delivery channel that fits her busy life.
Identify Your Health Consumers' Stories.
