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The Patient

THE HEALTH CONSUMER BEHAVIOR SEGMENTATION MODEL

Catalina has conducted qualitative and quantitative patient research across numerous chronic conditions to understand drivers and barriers of patient behavior related to taking prescription medication. Marrying this primary research with data housed within our robust patient-level longitudinal database helps us to understand the "whys" behind the "whats" of health consumer behavior. Our proprietary segmentation model enables Catalina to develop more effective patient communications that will resonate with and impact behavior of specific patient segments.