The Patient
HEALTH CONSUMER INSIGHTS
Catalina's Health Consumer Insights reveal that although patients want to stay healthy, it is not always an easy task. A unique combination of primary and secondary health consumer insights enables Catalina to deliver the right message to the right patients at critical moments of influence along their Health Consumer Journey®.
NEWLY DIAGNOSED
- Often resist going on medications
- Are slow to accept realities of daily medication protocols
- Require education and encouragement to begin to manage their new diagnoses
NOVICE
- Have been on a medication about six months
- Are concerned about side effects of medications
- Are often concerned with making the right changes to impact their conditions
MODERATE EXPERIENCED
- Tend to feel healthier and are more hopeful
- Need reminding that they are not alone and may need support to stay on track
MATURE EXPERIENCED
- Respond positively to encouragement to "keep up the good work"
- Are likely to stay compliant with the right support and information