UNDERSTANDING THE HEALTH CONSUMER JOURNEY®
It's not just about understanding a patient's disease state; it's important to acknowledge their mindset and emotions in order to influence behavior change. Catalina knows where patients are on their health journey.
THE RIGHT PATIENT AT CRITICAL
MOMENTS OF INFLUENCE
Click to start the journey »NEWLY DIAGNOSED
Early in their journey, patients often resist going on medication, particularly if they are asymptomatic. Even if they have symptoms, they find it hard to accept the idea of having to stay on medications for the rest of their lives.
"Maybe if I just take better care of myself,
I'll be okay. I don't want to take meds!"
NOVICE
These patients are often worried about side effects or efficacy of the medication, and they wonder if the changes are making an impact.
"Making the changes I need isn't easy,
and I'm worried about side effects."
MODERATE EXPERIENCED
With the right support and information, some patients stay compliant. They feel healthier and are more hopeful but may require help to keep them on track. They may also need reminders of the risks of discontinuing their treatment.
"I'm getting used to the changes, but I occasionally need a reminder to take my meds."
MATURE EXPERIENCED
For some, the journey is too difficult, and they feel deprived of the things they once had. Those who are compliant should be encouraged to continue to do a good job. Lapsed patients must be reminded they are not alone and may need support to help get back on track.
"It's been a rocky road, but I'm finally in a good place and feel healthy."
Catalina is dedicated to driving measurably healthier behaviors to improve the health outcomes and lives of consumers and their families.
We identify where health consumers are on their journey and have a deep understanding of the drivers of health consumer behavior. We craft customized, targeted messages to reach the right patient at critical moments of influence. This process and approach enables Catalina to influence behavior change while driving deeper engagement and improved outcomes for our partners.