Media Center

11.04.11 - Catalina Health tackles America's 'Other Drug Problem'

America’s ‘other drug problem,’ non-adherence to prescribed medications, causes nearly 125,000 deaths annually and has been estimated to cost approximately $290 billion annually in total direct and indirect health care costs and indirect health care costs, according to national statistics. Read full press release »

Digital Patient-Centric Communications: Listen and Learn

PharmaVOICE - February 2012 featuring Renee Selman, February 01, 2012

Renee Selman is President of Catalina Health™, a company that uses a proprietary database platform at the pharmacy point-of-care and can see the evolving prescription histories of over 130 million health consumers.  They use this precise transaction-level insight to help clients develop customized, measureable messages that can incite healthier patient outcomes. “Recognizing individual patient needs by understanding what motivates changes in behavior is the first step in achieving healthier outcomes. Best practices will involve companies that can provide patient insights, specialty segmentation, and a way to deliver meaningful educational messages or introduce brand loyalty programs based on where health consumers are within their disease state. Messaging health consumers at their most critical touch points; at the point of care with their physicians and at their pharmacies, is the key to building strong relationships.   These communications will help physicians, pharmacists, and brand manufacturer’s partner together to provide the best information possible to their health consumers. ”