About Catalina
ABOUT CATALINA
Catalina is the global leader in precision marketing, providing brands, retailers, and health providers worldwide, with consumer-driven solutions that efficiently meet their objectives for deeper, more productive consumer relationships. We understand and influence the preferences, purchases, and behavior of consumers around the world through proprietary and integrated in- and out-of-store marketing platforms—including CouponNetwork.com.
For more than 25 years, Catalina has been committed to helping our clients deliver unprecedented brand-building performance and healthier outcomes. Our integrated, addressable mediums enable the delivery of the right message to the right audience in the right environment.
Only Catalina sees the evolving purchase histories of approximately 76 percent of US shoppers and 130 million health consumers. We use this precise transaction-level insight to help clients develop customized, measurable campaigns to acquire, maximize, and retain their most valuable consumers, or to incite healthier patient behavior.
Catalina reaches consumers through multiple delivery channels. Our in-store network consists of 50,000 food, drug, and mass merchant locations worldwide, including 18,000 US pharmacies. In addition, Catalina's CouponNetwork.com is one of the world's largest consumer couponing sites.
Catalina Health™
Catalina Health™ is a behavior change company designed to provide customized messages based on where patients are in their health journey, ensuring successful outcomes for patients and profitable outcomes for partners. Catalina's solutions can identify the most receptive customers and deliver the most relevant messages at critical decision points through trusted channels.
Catalina is committed to helping partners deliver unprecedented performance and healthier outcomes. Our proprietary platforms enable the delivery of the right message to the right audience in the right environment. Only Catalina sees the evolving prescription histories of 130 million health consumers. We use this precise transaction-level insight to help clients develop customized, measurable, targeted messages to incite healthier patient behavior.
Catalina is based in St. Petersburg, Florida, with operations in the U.S., Europe, and Japan.
WHAT PEOPLE ARE SAYING 
"At media agencies we make a big deal about demographics, psychographics, and behavioral targeting, but the Catalina data ... takes targeting to a whole new level," said David Sommer, managing partner and director of the retail practice at WPP's Mediaedge:cia.
New Ad Net Registers With Consumers – AdWeek
"The old notion that coupons only appeal to highly deal-driven consumers and not to 'best customers' is falling fast. Todd Morris, executive VP of Marketing for Catalina, said its research shows that more than 70% of shoppers will redeem at least one checkout coupon annually and 'the greatest concentration is with most valuable customers with the biggest baskets.'
Coupons Are Hot, but Are They a Bargain for Brands? – AdAge.com
"Catalina's mobile couponing programs delivered double-digit lifts in incremental store visits and spending at participating retailers, as well as significant, double-to-triple-digit lifts in incremental sales volume for participating brands."
Mobile Couponing Leads to Higher Traffic, Sales Volume – Progressive Grocery