ST. PETERSBURG, Fla., (December 8, 2008) – Today, Catalina Marketing Corporation announced the launch of Pointer Media Network, one of the world’s largest and most sophisticated addressable media networks. Pointer Media Network enables advertisers, media buyers, brand managers and marketers to leverage the network’s sophisticated database of 250 million weekly shopping transactions, representing buying behavior of nearly 80 percent of American households, for the development and execution of precise media campaigns.
“Given the amount of money invested in media campaigns each year, it is not surprising advertisers are frustrated with fragmentation and the inability to precisely reach the right audience. This deficiency costs companies millions, and traditional media often lacks adequate insight into accountability and ROI,” stated Dick Buell, chief executive officer of Catalina Marketing. “Today’s consumers are also operating in a very personalized environment with limited time for clutter and irrelevant ads. The Pointer Media Network is designed to address all of these specific unmet marketplace demands.”
The revolutionary advertising network delivers on the promise of speaking directly to a consumer based on knowledge of individual preferences, purchasing habits and behaviors-- something that has been an elusive media objective for decades. An extensive infrastructure of more than 23,000 retail outlets, 25 years of analytical expertise and an average 80 percent readership rate among target audiences, provides Pointer Media Network clients with unmatched consumer insight, precision and media reach.
For more information regarding Pointer Media please visit, www.pointermedianetwork.com or call (800) 290-8450.
About Pointer Media Network
Pointer Media Network powered by Catalina Marketing (www.pointermedianetwork.com), a wholly owned and operated by Catalina Marketing, powers one of the largest and most advanced addressable media networks in the world. Pointer Media enables media buyers, advertisers, brand managers and marketers to leverage the network’s sophisticated database of 250 million weekly shopping transactions representing buying behavior of nearly 80 percent of American households. This new medium provides an extensive infrastructure of 23,000 retail outlets, 25-years of analytical expertise and an average 80 percent readership rate among target audiences.
About Catalina Marketing Corporation
Based in St. Petersburg, Fla. Catalina Marketing Corporation (www.catalinamarketing.com) was founded on the premise that communications to consumers consumer driven off actual purchase data would generate a more effective response. Today, Catalina Marketing is an international company that powers one of the largest and most advanced media outlets in the world- Pointer Media Network (www.pointermedianetwork.com). Pointer Media enables brand managers, marketers, advertisers, media buyers and media planners to leverage the network’s sophisticated database of 250 million weekly shopping transactions with direct-to-consumer communication opportunities. This medium provides an extensive infrastructure of 23,000 retail outlets, 25-years of analytical expertise and an average 80 percent readership rate among target audiences.
Certain statements in the preceding paragraphs are forward-looking, and actual results may differ materially. Statements not based on historic facts involve risks and uncertainties, including, but not limited to, potential complications, hardware and software issues and delays related to the schedule, installation and operation of color printers, the effectiveness of color printers to increase sales and redemption rates or provide a more effective advertising medium, the changing market for promotional activities, especially as it relates to policies and programs of packaged goods and pharmaceutical manufacturers and retailers, government and regulatory statutes, rules, regulations and policies, the effect of economic and competitive conditions and seasonal variations, actual promotional activities and programs with the company's customers, the pace of installation of the company's store network including as it relates to the installation of color printers in existing and future retail channels, the acceptance by the company’s manufacturer clients and retailers of color printers and related new and additional terms and conditions, the success of new services and businesses and the pace of their implementation, the company's ability to maintain favorable client and retailer relationships, and the outcome and impact of the pending shareholder class action and derivative lawsuits.
SOURCE: Catalina Marketing Corporation
Media Contact:
Rachel Keener, Senior Director, Corporate Communications
Catalina Marketing Corporation
727-579-5763
Investor Contact:
Barry Brindise, Senior Vice President, Finance
Catalina Marketing Corporation
727-579-5000
