ST. PETERSBURG, Fla., (March 12, 2009) – Challenging economic conditions are undoubtedly impacting buying behavior as shoppers strategize how to best stretch fewer dollars. Comparatively, manufacturers and retailers are aggressively modifying media and marketing campaigns to better address the current business environment. Catalina Marketing, the global leader in behavior-based marketing and communications, will present five key strategies to help health and wellness product manufacturers effectively navigate the shifting economic landscape at the 2009 CHPA Executive Conference in Naples, Florida.

These strategies range from identifying and retaining a brand’s most profitable customers to protecting against buyer defection. And, precision is critical to producing winning results as the study, Discovering the Pivotal Point Consumer, recently demonstrated. Pointer Media Network, powered by Catalina Marketing, and the CMO Council conducted the study revealing that on average just 2.5 percent of US shoppers generate 80 percent of a brand’s volume, not the traditionally assumed 20 percent.

“All factors taken into consideration, our objective is to help clients thrive, not just survive, during tough times. Powerful analytics and sophisticated segmentation models are leveraged to produce highly-actionable insights,” explained Sharon Glass, Catalina Marketing’s Vice President, Health and Wellness. “With precise data as the foundation for each campaign, these proven strategies provide the framework for the development of customized, revenue-generating health and wellness solutions.”

Catalina Marketing is working with healthcare product manufacturers to minimize near-term business risk and maximize long-term financial health by protecting core business priorities. Ed Kuehnle, President of Catalina Marketing Services, presents “Five Strategies to Survive and Thrive in Economic Downturn” during the Wellness and Awareness session, Friday, March 13th.

About Catalina Marketing Corporation

Based in St. Petersburg, Fla. Catalina Marketing Corporation (www.catalinamarketing.com) was founded on the premise that communications to consumers consumer driven off actual purchase behavior would generate a more effective response. Today, Catalina Marketing is an international company that powers one of the largest and most advanced media outlets in the world- Pointer Media Network (www.pointermedianetwork.com). Pointer Media enables brand managers, marketers, advertisers, media buyers and media planners to leverage the network’s sophisticated database of 250 million weekly shopping transactions representing buying behavior of nearly 80 percent of American households with direct-to-consumer communication opportunities. This medium provides an extensive infrastructure of 23,000 retail outlets, 25-years of analytical expertise and an average 80 percent readership rate among target audiences.

Certain statements in the preceding paragraphs are forward-looking, and actual results may differ materially. Statements not based on historic facts involve risks and uncertainties, including, but not limited to, potential complications, hardware and software issues and delays related to the schedule, installation and operation of color printers, the effectiveness of color printers to increase sales and redemption rates or provide a more effective advertising medium, the changing market for promotional activities, especially as it relates to policies and programs of packaged goods and pharmaceutical manufacturers and retailers, government and regulatory statutes, rules, regulations and policies, the effect of economic and competitive conditions and seasonal variations, actual promotional activities and programs with the company's customers, the pace of installation of the company's store network including as it relates to the installation of color printers in existing and future retail channels, the acceptance by the company’s manufacturer clients and retailers of color printers and related new and additional terms and conditions, the success of new services and businesses and the pace of their implementation, the company's ability to maintain favorable client and retailer relationships, and the outcome and impact of the pending shareholder class action and derivative lawsuits.

SOURCE: Catalina Marketing Corporation

Media Contact:
Rachel Keener, Senior Director, Corporate Communications 
Catalina Marketing Corporation 
727-579-5763


Investor Contact:
Barry Brindise, Senior Vice President, Finance
Catalina Marketing Corporation
727-579-5000