ST. PETERSBURG, Fla., Sep 10,
2007 (BUSINESS WIRE) -- New research shows 80% of consumers are
interested in receiving in-store information about better managing
their health, including solutions designed to educate and encourage
them to adopt good health-enhancing behaviors. These insights were
recently presented by Catalina Marketing Corporation (NYSE:POS).
The concept of leveraging the pharmacy to drive front-end sales
has been advocated for years. In fact, a study directed by the GMDC
Educational Foundation and published in 2004, found new
opportunities to connect pharmacy shoppers to a range of products
that could help them better manage their health. Recently, a survey
by Catalina Marketing and Pivotal Perspectives Inc., called
"Pharmacy Shopping Attitudes & Behavior," was conducted among
pharmacy shoppers. It uncovered new insights that can be leveraged
to enhance the pharmacy shopping experience. More than half of
shoppers reported not purchasing anything other than a prescription
on their last trip to the pharmacy, but over 50% would be more
likely to make a front-end purchase with a communication or
incentive from the pharmacy.
The insights were presented by Ed Kuehnle, President of Catalina
Marketing Services, at Saturday's Wellness Awareness Session during
the GMDC 2007 Health Beauty Wellness (HBW) Marketing Conference in
Palm Desert, CA, attended by more than 700 leaders in the health,
beauty and wellness industries.
Catalina has the ability to dive into customer segments and
provide insights to its retailer and manufacturer sponsoring
clients, enabling them to effectively deliver relevant and targeted
communications to specific consumers while preserving their privacy.
About GMDC
GMDC is the premier global trade association dedicated to serving
General Merchandise and Health Beauty Wellness retailers,
wholesalers and suppliers. GMDC promotes critical connectivity to
grow and expand member companies by uniting members through business
building events and opportunities and enriching their thinking
through education and training; consumer and business insights; and
information resources.
About Catalina Marketing Corporation
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(www.catalinamarketing.com) was founded over 20 years ago based on
the premise that targeting communications based on actual purchase
behavior would generate more effective consumer response. Today,
Catalina Marketing combines unparalleled insight into consumer
behavior with dynamic consumer access. This combination of insight
and access provides marketers with the ability to execute
behavior-based marketing programs, ensuring that the right consumer
receives the right message at exactly the right time. Catalina
Marketing offers an array of behavior-based promotional messaging,
loyalty programs and direct-to-patient information. Personally
identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, are never sold
or provided to any outside party without the express permission of
the consumer.
Certain statements in the preceding paragraphs are
forward-looking, and actual results may differ materially.
Statements not based on historic facts involve risks and
uncertainties, including, but not limited to, potential
complications, hardware and software issues and delays related to
the schedule, installation and operation of color printers, the
effectiveness of color printers to increase sales and redemption
rates or provide a more effective advertising medium, the changing
market for promotional activities, especially as it relates to
policies and programs of packaged goods and pharmaceutical
manufacturers and retailers, government and regulatory statutes,
rules, regulations and policies, the effect of economic and
competitive conditions and seasonal variations, actual promotional
activities and programs with the company's customers, the pace of
installation of the company's store network including as it relates
to the installation of color printers in existing and future retail
channels, the acceptance by the company's manufacturer clients and
retailers of color printers and related new and additional terms and
conditions, the success of new services and businesses and the pace
of their implementation, the company's ability to maintain favorable
client and retailer relationships, and the outcome and impact of the
pending shareholder class action and derivative lawsuits.
SOURCE: Catalina Marketing Corporation
Catalina Marketing Corporation, St. Petersburg
Investor Contact:
Chris Ingham, Executive Director of Financial Planning
727-579-5020
or
Media Contact:
Nicole Andriso, Director, Public Relations
727-563-5822
