Media Coverage
September 24, 2007
Supermarkets can realize strong sales potential by responding to the growing demand for wellness products and services, according to speakers at a "Wellness Awareness" forum here this month.
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Supermarkets can realize strong sales potential by responding to the growing demand for wellness products and services, according to speakers at a "Wellness Awareness" forum here this month.
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September 20, 2007
Is brand loyatly dead? This is the question plaguing the owners of grocery brands as they give their products away for free in an attempt to boost sales. In this age of loyalty card points, promotional coupons, buy-one-get-one-free offers (bogofs) and free giveaways, brands are getting stuck on a treadmill of ever decreasing prices. The more they cut prices, the more they encourage shoppers to forget about brand values and simply seek out the lowest cost.
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Is brand loyatly dead? This is the question plaguing the owners of grocery brands as they give their products away for free in an attempt to boost sales. In this age of loyalty card points, promotional coupons, buy-one-get-one-free offers (bogofs) and free giveaways, brands are getting stuck on a treadmill of ever decreasing prices. The more they cut prices, the more they encourage shoppers to forget about brand values and simply seek out the lowest cost.
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June 25, 2007
Recent trends in consumer driven health care have helped reinvigorate the importance of wellness and prevention as a primary means to reduce skyrocketing health care insurance premiums. The negative health consequences associated with obesity appear to be calling Americans to action.
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Recent trends in consumer driven health care have helped reinvigorate the importance of wellness and prevention as a primary means to reduce skyrocketing health care insurance premiums. The negative health consequences associated with obesity appear to be calling Americans to action.
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March 20, 2007
Pharmacies are losing sales, but not to the competition. According to a report from Catalina Marketing Corporation, a behavioral marketing company, nearly half of customers who regularly fill prescriptions in a pharmacy don't buy anything else.
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Pharmacies are losing sales, but not to the competition. According to a report from Catalina Marketing Corporation, a behavioral marketing company, nearly half of customers who regularly fill prescriptions in a pharmacy don't buy anything else.
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