The History of Catalina Marketing

Created in 1983 by Mike O'Brien, Brian Yeatman, Tom Mindrum, Mike Scroggie and George Off, Catalina Marketing Corporation was founded on the belief that there is a more effective and efficient way to access and influence consumers than television, radio and freestanding inserts. They believed that communications informed by actual consumer behavior would be the most effective approach; the problem was how to deliver individualized communications efficiently.

The groundbreaking idea, which eventually became the Catalina Marketing Network®, used scanner-based technology to retrieve and respond to consumer behavior. Nearly 25 years later, Catalina Marketing continues to be a pioneer in behavior-based marketing solutions.

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