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Why behavioral marketing?

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CATALINA MARKETING QUICK STATS


Use Our Scale to Your Advantage

  • 1st in behavioral targeting.
  • Access to more than 250 million consumer transactions each week.
  • Network exceeding 22,000 U.S. grocery, drug and mass merchandiser stores - representing more than 200 chains.
  • 25 years of targeting experience.
  • Promotional response rate of 6.3%* - one of the highest in the industry.
  • Proven targeted advertising results - increasing awareness by 16% points, recall by 24% points and volume lift up to 35%**.
  • Providing customers with more than $233 million in value each year.
  • Relationships with more than 250 national brand manufacturers.
  • Access to more than 80 million households.
  • One of the largest online decision support databases in the world.
  • Access to more than 23.3 million patient transactions each week.
  • Direct-to-patient communications in more than 17,500 retail pharmacies - representing 1/3rd of pharmacy prescriptions.
  • Working with 17 of the top 20 pharmaceutical companies.
  • Direct-to-patient communications distributed to more than 100 million U.S. patients, more than 1.2 billion times each year.
  • More than 13 years of educating, informing and influencing patients to allow for better healthcare decisions in almost every therapeutic category.
  • Consumers reached in more than 7,000 international stores.
  • Operating in 9 countries - U.S. U.K., France, Italy, Germany, Japan, Belgium, Netherlands and Switzerland.
  • 1,200 employees in 16 offices worldwide.
  • Voted one of the top 100 leading media companies by Advertising Age in 2007.
  • 59 US issued patents and 69 foreign issued patents.

  *2006 Trends: CMS, Inc.
**Test Results of six advertising pilots. Statistically significant difference between test and control at 90% confidence level.  Results represent the weighted average performance across all tested executions within each brand pilot.

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