Jay Parsons
President, Catalina Health Resource, Catalina Marketing Corporation

Jay Parsons is President of Catalina Marketing's healthcare division, Catalina Health Resource. Parsons is responsible for the day-to-day management of the business and its key strategic growth components.

Parsons brings more than 10 years of experience with Catalina Marketing in a variety management and leadership positions, along with 10 years of prior experience in consumer packaged goods sales and marketing.

Parsons joined Catalina Marketing in 1996 as a director of business development. During his tenure at Catalina Marketing, he has also held the positions of director of business development, executive director, vice president and general manager, senior vice president and ultimately president of Catalina Marketing Services. These leadership positions have included responsibilities in the US manufacturer and retail divisions as well as the Japanese in-store network. He is a member of the Grocery Manufacturer of Americas Associate Member Council.

Prior to joining Catalina Marketing, Parsons worked for 10 years with SmithKline Beecham's Consumer Group holding a variety of positions in sales and marketing. He was a member of the marketing team for two of the largest and most successful Rx to OTC switches in history, Nicorette and Nicoderm. His contributions helped Nicorette and Nicoderm achieve a dominant share position within the smoking cessation category. As Director of the Nicotine Replacement Therapy Strategic Team he was instrumental in securing educational partnerships with both the American Cancer Society and the American Lung Association as well as making key contribution to all behavior based marketing executions.

Parsons has a bachelor's degree from the University of Massachusetts.