Beck Besecker
Executive Vice President, Catalina Marketing Corporation
Chief Development Officer

Beck Besecker, executive vice president and chief development officer of Catalina Marketing Corporation, is responsible for leading the development of new business and innovation across all current and new business. He also oversees all marketing, corporate communications, corporate events and sales strategies. He joined Catalina Marketing in February 2006.

Besecker's professional experience and training has been exclusively focused on innovation in marketing technologies and maximizing customer value for retailers and brands. His post graduate studies were dedicated to customer database development, data modeling, customer valuation and promotion planning and execution.

In 1999, Besecker founded and served as CEO of Copient Technologies, which introduced one of the industry's first multi-channel marketing platforms - designed to connect in-store purchase behavior and web-based solutions. Copient was acquired by NCR Corporation in 2003 and he ran the NCR Copient division through early 2006.