About Catalina Marketing

Catalina Marketing is the global leader in behavior-based marketing solutions, providing brand manufacturers, retailers and healthcare providers with targeted marketing solutions to meet growth objectives. Utilizing a sophisticated database, Catalina Marketing enables you to reach consumers and patients with precision targeting on a truly mass scale.

We access consumers' actual purchasing behavior to understand their preferences and more effectively communicate in-store via incentives, advertisements, loyalty programs, sampling and more. High-impact promotions and advertisements are hand-delivered to consumers at the point of sale via a full-color printer. Catalina Health Resource communications are triggered based on patients' Rx purchase behavior (NDC scan) and delivered at the pharmacy via high-speed printers.

• Access to more than 250 million transactions each week
• Reaching consumers in more than 22,000 U.S. and 7,000 international grocery, drug and mass merchandiser stores
• Providing direct-to-patient communications in more than 14,000 retail pharmacies
• Average promotional response rates of 6.3%*—one of the highest in the industry
• Targeting advertising results increasing awareness by 16% points and recall by 24% points*
• One of the largest online decision support databases in the world

Unparalleled behavioral insight and dynamic consumer/patient access provide marketers the opportunity to deliver unique communications to each household. Our comprehensive set of solutions enables marketers to gain product trial, build brand equity, acquire users, increase consumption and more.

To learn more information about Catalina Marketing behavior-based marketing solutions, follow the links at the left.

*2006 Trends: CMS, Inc.