Gain Trial

Convincing consumers to try your product can be a costly endeavor. Mass sampling and direct mail alternatives often place products with the wrong consumers, resulting in waste. Catalina Marketing's purchase-behavior database allows you to locate the specific category- and brand-buying consumers you're looking for. Because Catalina allows you to selectively target only the most valuable consumers with your trial marketing promotions, you are able to maximize ROI.

The following solutions are designed to help you gain trial:

• New Product Launch
• Checkout Direct^®
• Data Mining
• RxConx™