Open communication is the foundation of all strong relationships. At Catalina, we listen to the choices of 90 million households and 130 million patients. Then, we help you engage each consumer with relevance and value.
About Catalina
FREQUENTLY ASKED QUESTIONS (FAQs)
Q: How are your in-store and in-pharmacy communications delivered to shoppers?
A: Catalina promotions and messages are triggered based on the shopper's purchase insights (either UPC scans or card IDs) and delivered at the point of sale via a full-color, high-speed printer. Catalina Health Resource communications are triggered based on patients’ prescription purchase insights (NDC scan) and delivered with their prescriptions at the pharmacy via a high-speed printer.
Q: Does Catalina operate any other channels of marketing to consumers?
A: Catalina also operates other marketing platforms, including CouponNetwork.com. Coupon Network offers savings and coupons that consumers will not find anywhere else. The coupon savings available on Coupon Network are printable coupons, YourBucks® offers, and digital coupons you can add directly to your savings card. In addition, Catalina can deliver advertising messaging and promotions based on shopper purchase insights via mobile phones and devices.
Q: What countries do you operate in?
A: The United States, United Kingdom, the Netherlands, Japan, Italy, Germany, France, and Belgium.
Q: Does your company just do couponing?
A: No. Shopper-driven incentives (coupons) are just part of the range of solutions that Catalina provides its clients. The company also provides shopper-driven advertising, healthcare patient education, interactive solutions, data services, and more.
Q: How many stores does your network represent?
A: Catalina is installed in more than 25,000 US grocery, drug, and mass merchandise chains, along with more than 18,300 stores installed with the pharmacy network. In addition, the company is affiliated with nearly 8,000 international stores.
Q: What is the redemption rate of your promotions?
A: Catalina incentives redeem at an average rate of 6.8 percent. This percentage is more than eight times greater than other non-shopper-driven traditional promotional methods.
Q: How effective is Catalina shopper-driven advertising?
A: In recent tests, brands utilizing Catalina shopper-driven advertising:
- Improved ad recall by 24 percentage points*
- Drove volume lift as high as 35 percent
*Test results of six advertising pilots. Statistically significant difference between test and control at 90 percent confidence level. Results represent the weighted average performance across all tested executions within each brand pilot.
Q: How many shoppers can you reach with your network?
A: Catalina can reach more than 75 percent of US shoppers with relevant advertising messages and offers based on a real-time understanding of their evolving purchase history. Catalina has access to more than 300 million transactions each week, allowing brands to offer customized communication on a truly mass scale.
Q: How long has the company been around?
A: Catalina has been effectively communicating with shoppers for more than 25 years. Catalina does business with more than 90 percent of CPG manufacturers, including many hundreds of their brands. We have worked with many of the largest manufacturers for decades.
Q: What jobs are open at Catalina?
A: Please visit our Careers section of our website for a list of the latest job openings.
Q: How can I contact a representative from Catalina?
A: You may contact Catalina via email or phone by calling (877) 210-1917.
Q: Where can I find out the latest news about Catalina?
A: For a listing of recent press releases and articles, please visit the Media section of our website.